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Our Story

Better than coffee.
More than chocolate.

Carobium is the work of a small team obsessed with one ancient ingredient. We partner with family groves around the Mediterranean, pay fair prices for every hand-harvested pod, and slow-roast each batch into something our grandmothers swore by long before the world rediscovered it.

Illustration of a person sitting with a cup of Carobium
Kadeem George, founder of Carobium, behind a table set with Tobago Latte and Roasted Carob Powder
Our founder
Kadeem George
Our story

Before Carobium, I fell in love with the smell of carob.

Carob came into my life before Carobium did. I first heard about it through a church YouTube video about healthier alternatives to chocolate. What made me want to try it was the recipe they made, a banana carob nice cream, a dairy-free ice cream I could make with my little sister during the pandemic.

So I bought a pack of carob powder. When I finally opened it, the aroma hit me right away, a natural sweetness with notes of caramel, cocoa, and molasses. The nice cream was delicious, but what really stayed with me was the carob itself.

After that, I started making my own version of the Caribbean cocoa tea my grandmother made for me on the stove, swapping the cocoa for carob. That became my way of going deeper: tasting it, testing it, and learning what it could do.

Then carob became more personal.

Food has always been close to me. My mother went to culinary school, my father cooked on cruise ships, and my grandfather cooked for most of his life. In my family, food was never just something you ate. It was one of the ways people showed up for each other.

In 2023, my aunt was battling cancer in Trinidad and Tobago. Before my mother left to visit her, she handed me a commercial hot chocolate powder to pack. I read the label: 36 grams of sugar in a 48 gram serving, and a long list of ingredients. I knew I did not want to send that and call it comfort.

So I thought about the carob tea I was already making, and wondered if I could turn that stovetop drink into a powdered version. Something warm, familiar, and easy to make. I wasn’t only trying to make a hot chocolate substitute. I was trying to make something I would actually feel good sending to someone I loved.

I blended my first version with her in mind and spent months testing and tweaking it so I could be sure she would like it. Somewhere along the way, I realised there are more people like me and my aunt who want better comfort food and drinks. That became the Tobago Latte.

Simple by design.

The earliest versions had the spices I naturally reached for, cinnamon and nutmeg. Over time, I made the call to keep the base simpler. Part of it was consistency, so every batch tastes reliable. Part of it was realising that everyone has their own idea of the perfect cup. Some people love more cinnamon, some want nutmeg, some want none at all. So I kept the foundation simple, not as a shortcut, but so you can make the final cup your own.

Why Tobago?

The name is personal. I grew up on the island of Trinidad, but Tobago is where my mind goes when I think about warmth, calm, and people who make you feel taken care of. Peaceful nights, generous people, the kind of comfort that stays with you. That is the feeling I wanted to put into a cup.

Why Carobium?

Carobium exists to give carob the place I believe it deserves, in modern kitchens, cafés, and everyday rituals. The name carries my love for carob and my Caribbean roots. It is about taking an ancient ingredient and helping people experience it in a way that feels familiar, comforting, and new.

Carobium started with one cup for someone I loved. Today it exists for anyone looking for a simpler, warmer way to enjoy comfort again. Whether you whisk it into a latte, bake with it, blend it into a smoothie, or make it part of your own quiet routine, carob is an invitation to rediscover something old in a new way.

A cup that feels familiar.
A flavour worth discovering.
A ritual you can make your own.

The tree

An ancient legume, hand-tended.

Carob trees take six to eight years to fruit and can live for centuries. Ours comes from farms across the Mediterranean, where carob is part of ancient traditions and you can still find the trees scattered along the countryside. They are hand-harvested late in summer, bringing together generations who grew up under the shade of the carob tree, enjoying its sweet fruit.

The mill

Broken open, seed from pod.

Once dried, the carob pods travel to the mill, where they are broken into pieces and the seeds are separated from the pods.

The roast

Slow heat, deep flavour.

Sweet caramel and cocoa-like flavours live inside the pods, so they are slowly roasted at precise temperatures to unlock the deep, roasted flavour our customers come back for.

Kadeem George showing Carobium roasted carob powder to buyers on the show floor at the RC Show in Toronto
On the floor at the RC Show, Toronto.
Why we do this

Quieter mornings, deeper afternoons.

Carobium grew out of one small act of care, and that is still the whole point. We make carob the way it deserves to be made — slowly and properly — for anyone who wants warmth without the wired edge, comfort without the crash, and a daily ritual that loves them back.